Customer Relationship Management (CRM) Practice Test 2025 – The All-In-One Guide for Comprehensive Exam Success!

One of the primary threats to CRM systems is data breaches by cybercriminals. CRM systems store sensitive customer information, including personal details and purchasing history, making them attractive targets for cyberattacks. When breaches occur, it can lead to unauthorized access to confidential data, resulting in financial loss for both the company and its customers, as well as reputational damage to the business. Protecting customer data is essential for maintaining trust and regulatory compliance, making this threat particularly significant in the context of CRM operations.

The other options refer to challenges or consequences related to CRM systems but do not represent fundamental threats like data breaches. Limited customer interactions might hinder CRM effectiveness but do not pose a direct risk to the integrity of the system. High customer satisfaction is a positive outcome and not a threat, while unwanted marketing communications might annoy customers but do not have the severe implications associated with data security breaches.