Customer Relationship Management (CRM) Practice Test 2026 – The All-In-One Guide for Comprehensive Exam Success!

In 2015, Facebook was embroiled in the Cambridge Analytica scandal, which became a significant turning point in discussions about user privacy and data security on social media platforms. The controversy revolved around the unauthorized access and misuse of the personal data of millions of Facebook users by Cambridge Analytica, a political consulting firm. They utilized this data for targeted political advertising, particularly during the 2016 U.S. presidential election.

This situation raised critical concerns about Facebook's policies regarding data sharing, user consent, and the protection of personal information. It prompted widespread public outcry, governmental scrutiny, and calls for regulatory reforms in social media practices. The fallout from this scandal emphasized the importance of ethical data handling and led to significant changes in how companies manage user data privacy going forward.

Other potential issues, such as data theft by hackers, unauthorized advertising practices, and server downtime, while certainly challenges faced by social media companies, did not capture the same level of public and political attention as the Cambridge Analytica scandal that year.